Strategic Social Media Marketing
Boost Engagement by Social media Marketing
Examine how organizations capitalize on social media and consumer-to-consumer interactions to support their marketing efforts. Learn how to increase engagement by linking strategy and tactics and measuring results.
- How to develop a social media marketing strategy
- How to develop and deliver content that engages consumers and strategically integrated across platforms
- How to measure the effectiveness of social efforts.
- How social media can be used to listen to consumers, monitor their behavior, and engage them in co-creation of products and services
- How to manage social media