Strategies for Search Engine Optimization (SEO)
Gain an understanding of search engine algorithms and how they affect organic search results and websites.
Course Outline
- How to build SEO for international audiences through content localization, global team alignment and optimizing for local search engines
- Discover techniques to optimize mobile-friendly websites, get mobile apps discovered, and leverage social media to drive organic SEO traffic
- How to identify key SEO metrics and collect, interpret, validate, and report success to your clients and stakeholders
- How to find and fix problems, heighten visibility, improve site architecture, and accelerate page load speed within your own website
- Develop engaging strategies to launch a global web marketing campaign
- Use tools to provide insightful data to evaluate your competitors
- Conduct data analysis to bring value to stakeholders
