Content Strategy for Professionals Specialization
Content Strategy to Drive Audience Engagement
Master communications strategies to make you and your enterprise stand out in five courses.
- How to engage your audience by implementing their stories and using proven tools and techniques to enhance an audience’s experience and interests
- Manage content once created by learning how best to tell an organization’s “content story” across media platforms using a human-centered design
- Learn actionable ways to grow internal and external audiences, and expand your content’s reach.
- Audience engagement through strategic story-telling
- Content management
- Engaging with multi-channel digital communities
- Maximizing content impact
*Northwestern University 在全球大學排名第22位 (資料來源：Times Higher Education (THE) World University Rankings 2020).