Learn Marketing Analytics to leverage business data
Learn to forecast sales and support important marketing decisions.
- Demand forecasting using customer-base models and statistical approaches
- Market segmentation methods and best practices for identifying potential customer segments and focused targeting
- Computation of Customer Lifetime Value for analyzing customer, brand loyalty and forecasting revenue in the short and long run
- Factors to consider while designing and introducing new products to the market
- Calculating Optimal Pricing for products and services to get the best ROI
- Assessing Marketing ROI for making better and data-driven decisions
*Columbia University 在全球大學排名第16位 (資料來源：Times Higher Education (THE) World University Rankings 2020)
