Marketing Analytics

Learn Marketing Analytics to leverage business data 

Learn to forecast sales and support important marketing decisions.

What you'll learn

  • Demand forecasting using customer-base models and statistical approaches
  • Market segmentation methods and best practices for identifying potential customer segments and focused targeting
  • Computation of Customer Lifetime Value for analyzing customer, brand loyalty and forecasting revenue in the short and long run
  • Factors to consider while designing and introducing new products to the market
  • Calculating Optimal Pricing for products and services to get the best ROI
  • Assessing Marketing ROI for making better and data-driven decisions

*Columbia University 在全球大學排名第16位 (資料來源:Times Higher Education (THE) World University Rankings 2020)

報讀課程

課程資料

營辦者

Columbia University

類別

專業進修

初學入門課程:

Marketing Analytics: Price and Promotion Analytics

特色

自訂學習進度

免費課程

課程證書 (需自費)

投放時間

每週8-10小時

12週完成課程

課程資料

營辦者

Columbia University

類別

專業進修

初學入門課程:

Marketing Analytics: Price and Promotion Analytics

特色

自訂學習進度

免費課程

課程證書 (需自費)

投放時間

每週8-10小時

12週完成課程

課程資料

營辦者

Columbia University

類別

專業進修

初學入門課程:

Marketing Analytics: Price and Promotion Analytics

特色

自訂學習進度

免費課程

課程證書 (需自費)

投放時間

每週8-10小時

12週完成課程

課程資料

營辦者

Columbia University

類別

專業進修

初學入門課程:

Marketing Analytics: Price and Promotion Analytics

特色

自訂學習進度

免費課程

課程證書 (需自費)

投放時間

每週8-10小時

12週完成課程

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Marketing Analytics: Price and Promotion Analytics - EDjob
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