Search Engine Optimization (SEO) Starter Guide
Gain an understanding of search engine algorithms and how they affect organic search results and websites.
Course Outline
- Learn how to select keywords and perform keyword research
- Consumer psychology and search behavior
- How to conduct on-page SEO analysis to improve a website’s search optimization
- Interpret brand recognition through social media
- Create sitemaps and robot.txt files, plan redirects, and manage site errors
- Use a variety of SEO tools to conduct an audience analysis and develop personas of your ideal buyer
